As a true wearer of many hats, I produced and directed creative across social, digital, and OOH channels, including copywriting and content development that strengthened Kraken’s bold brand voice. (No, really — I even acted as The Beast itself, writing monthly Twitter copy in character.) I also helped develop direct-to-consumer collaborations, ideated and produced content for a TikTok paid media campaign, and produced a cinema placement in Regal Cinemas across key U.S. markets, bringing Kraken’s dark storytelling to a national audience.