One of my first full-time projects was bringing GoPuff’s fantastical, snack-filled world to life through a series of OOH billboards. To build a scene as over-the-top as the offerings of the brand itself, I cast models and pulled together the dream team of stylists, hair, and makeup artists. The final imagery was a surreal landscape overflowing with chips, cookies, and various alcohols captured GoPuff’s playful spirit while catching the eye of commuters in Los Angelos.